Big Move: Zelio Enters Cricket with Punjab Kings Partnership
In a major boost to India’s electric mobility and sports marketing landscape, Zelio E-Mobility has announced its official partnership with Punjab Kings for the 2026 season.
This marks Zelio’s first-ever cricket-led brand collaboration, signaling its aggressive expansion and brand-building strategy across India
What This Partnership Means
As the Official EV Partner, Zelio will gain massive visibility through:
- Stadium branding during matches
- Digital and social media integrations
- Fan engagement campaigns
- Jersey and in-stadia activations
This collaboration connects India’s cricket craze with the rising EV revolution, giving Zelio a strong platform to reach millions of viewers nationwide.
Zelio will showcase its popular models during the season:
- XMen 2.0
- XMen+ (2026 launch)
These scooters have already built a strong reputation among urban and semi-urban riders, thanks to:
- Stylish design
- High efficiency
- Affordable EV mobility
Their visibility during IPL matches is expected to significantly boost consumer interest.
Why Cricket? A Strategic Growth Play
According to Managing Director Kunal Arya, cricket remains the most powerful platform to connect with diverse audiences in India.
By partnering with Punjab Kings, Zelio aims to:
- Expand in Tier 2 & Tier 3 markets
- Build stronger brand recall
- Accelerate EV adoption awareness
Punjab Kings also emphasized the importance of aligning with sustainable and future-ready brands, highlighting the growing link between sports and clean mobility.
Zelio E-Mobility has been growing rapidly in the Indian EV sector:
- Over 350 dealerships across 20+ states
- Serving 2 lakh+ customers
- Expanding into both 2-wheelers and e-rickshaws (Tanga line)
- Recently raised ₹78.34 crore via IPO
The brand is positioning itself not just as a manufacturer, but as a youth-focused, eco-conscious mobility brand.
The collaboration between Zelio E-Mobility and Punjab Kings is more than just a sponsorship—it’s a strategic push to bring electric mobility into everyday conversations.
As IPL 2026 unfolds, this partnership could play a crucial role in:
- Increasing EV awareness
- Driving adoption in smaller cities
- Strengthening Zelio’s national presence