Indian automotive giant Hero MotoCorp is making significant strides in its global growth strategy, proudly announcing its expansion into two key European markets: the United Kingdom and France. This latest move brings the company’s international footprint to an impressive 52 countries, marking another “brilliant milestone” in its journey.
The European foray kicked off with high-profile events in both nations. In the United Kingdom, Hero MotoCorp made its debut at the iconic Oulton Park Circuit in Manchester. The launch event featured the E5+ compliant Hunk 440, signalling the company’s readiness to meet stringent European emission standards while delivering performance and style.
Following this, the French debut took place at the renowned UTAC Mortefontaine proving ground, further cementing Hero MotoCorp’s commitment to the discerning European market.
To ensure robust market penetration and superior customer experience, Hero MotoCorp has forged strategic partnerships with established local entities:
MotoGB in the UK
GD France in France
These collaborations will facilitate the establishment of an extensive sales and service network, with over 30 official sales and service outlets in the UK and 25 similar outlets across France. This strong infrastructure is designed to provide accessibility and comprehensive support to European customers.
Sanjay Bhan, a key figure in Hero MotoCorp’s leadership, emphasized the brand’s core values, stating, “With an unwavering commitment to style, performance, and reliability, our European lineup promises limitless adventure for both new riders and seasoned enthusiasts, ensuring accessibility and enhanced customer experience.”
This strategic expansion into the UK and France underscores Hero MotoCorp’s ambition to become a truly global mobility player, offering its diverse range of products to a wider international audience and leveraging its expertise in delivering high-quality, reliable motorcycles and scooters.