Ather Energy’s family-focused electric scooter, the Ather Rizta, has achieved a major milestone by crossing 2 lakh units in cumulative sales in India. Reaching this figure in under 20 months, the Rizta has now become Ather’s highest-selling model, clearly leading the brand’s overall lineup.
Launched as a practical and comfort-oriented alternative to Ather’s performance-driven scooters, the Rizta has found strong acceptance among Indian families. Its emphasis on everyday usability, combined with low running costs and a familiar scooter-like riding experience, has helped it appeal to a much wider customer base.
Strong Growth Driven by Family Appeal
Unlike Ather’s earlier sporty offerings, the Rizta was designed with family needs at its core. Features such as a long, comfortable seat, ample under-seat storage, and a stable riding setup have made it a preferred choice for daily commuting, school runs, and household use. This clear focus on practicality has translated into consistent demand across major urban and semi-urban markets.
The scooter’s rapid growth has also been supported by expanded availability across India, improved charging infrastructure, and increasing awareness of the benefits of electric mobility. Rising fuel prices and growing confidence in EV technology have further accelerated adoption in the family EV segment.
Rizta Becomes Ather’s Main Volume Driver
With the Rizta now contributing the largest share of Ather Energy’s total sales, it has effectively become the brand’s primary volume driver. This shift highlights a changing market trend, where buyers are increasingly prioritising comfort, value, and practicality over outright performance.
For Ather, the success of the Rizta signals a strategic move toward broader market adoption, beyond premium and enthusiast-focused customers. The company is expected to continue strengthening its presence in this segment, as family-oriented electric scooters play a key role in driving mass EV adoption in India.
The Rizta’s 2 lakh sales milestone reflects the growing maturity of India’s electric two-wheeler market. As more consumers look for reliable, cost-effective, and easy-to-use EVs, products like the Ather Rizta are well positioned to shape the next phase of growth.