In a significant shift within India’s highly competitive electric two-wheeler (E2W) market, TVS Motor Company has reportedly reclaimed the coveted number one sales position for mid-November 2025. This impressive performance sees TVS once again surpassing its strong rival, the Bajaj Chetak, marking a notable turnaround and intensifying the battle for market dominance.
This victory is attributed to a combination of strategic product updates, aggressive marketing, and a robust dealership network, particularly for its flagship electric scooter, the TVS iQube.
The Battle for Dominance: TVS vs. Bajaj
The Indian electric two-wheeler market has been a seesaw battle between major players. While Ola Electric has maintained a strong presence, the traditional manufacturers like TVS and Bajaj have been fiercely competing for the top spots, especially as they leverage their extensive manufacturing and distribution capabilities.
Historically, the Bajaj Chetak had seen periods of strong performance, appealing to customers with its premium build quality and classic design. However, TVS’s consistent innovation and broader appeal with the iQube seem to have resonated more strongly with recent buyers.
The TVS iQube: A Winning Formula
The TVS iQube Electric Scooter has been the primary driver of this success. TVS has strategically expanded the iQube lineup, offering various variants that cater to different price points and range requirements, making it accessible to a wider demographic.
Expanded Variants: From the base iQube to the iQube S and the longer-range iQube ST, customers have more choices to match their budgets and daily commuting needs. This tiered approach has allowed TVS to capture a larger segment of the market.
Feature-Rich Offering: The iQube comes packed with smart features, including a TFT instrument cluster, connected tech (navigation, geo-fencing), reverse mode, and USB charging. These modern conveniences are highly sought after by today’s tech-savvy buyers.
Reliability and Service Network: TVS leverages its decades of experience in the two-wheeler market, offering a reliable product backed by an extensive service network. This gives buyers confidence in after-sales support, a crucial factor in EV adoption.
Bajaj Chetak: The Strong Challenger
Despite being overtaken, the Bajaj Chetak remains a formidable contender in the premium electric scooter segment. It continues to attract buyers with its retro-modern styling, all-metal body, and silent performance. Bajaj has also been working on expanding its ‘Chetak Experience’ stores and enhancing its charging infrastructure.
However, the sheer volume and variant options offered by TVS, combined with perhaps more aggressive pricing strategies under current subsidy schemes, appear to have given the iQube the edge in the latest sales figures.
